2024 – ALL YEAR ECOMMERCE EVENTS CALENDAR (part I)
While every retailer hopes for strong year-round sales, there are some peak shopping windows for the first two quarters of the year that deserve to be taken advantage of. But what are they? And how can you maximize their value to your business? Here are some of the biggest peak shopping events around the world […]
HOW TO SHOP SMART ON BLACK FRIDAY: 5 TIPS FOR SHOPPERS AND BUSINESSES
Black Friday has evolved into more than just a shopping day; it’s an annual occasion that represents the expansion of e-commerce as well as the thrill of finding amazing discounts. Businesses and consumers alike can greatly benefit from this exciting and much-awaited event with the correct planning. Thus, as Black Friday draws near, keep in mind that, for both customers and merchants, success is found in the small things and in being ahead of the curve.
MAIN THINGS THAT YOU NEED TO CONSIDER BEFORE MAKING A NEW WEBSITE
You’ve decided to build your first website or redesign an existing one – that’s fantastic! But, before you start, you must consider several factors from the beginning of your website design process if you want it to be a success and engage your target market.
HOW TO ALLOCATE YOUR BUDGET ACROSS ONLINE MARKETING CHANNELS
Did you know that the first banner ad on the internet was introduced in October 1994 by an AT&T advertising campaign? The copy read: “Have you ever clicked your mouse right HERE? YOU WILL”. In 4 months, 44% of internet users have clicked on this banner.
5 TOOLS FOR MONITORING AND UNDERSTANDING YOUR WEBSITE TRAFFIC
When eCommerce took off in the 1990s, the metric of web traffic was first viewed as the most important means of determining a website’s popularity, as other metrics did not yet exist to gauge online success.
In a world where more and more companies are basing their business decision on data, strategies based on intuitions are not enough anymore.
