whitepapers.
When eCommerce took off in the 1990s, the metric of web traffic was first viewed as the most important means of determining a website’s popularity, as other metrics did not yet exist to gauge online success. In a world where more and more companies are basing their business decision on data, strategies based on intuitions are not enough anymore.
This whitepaper is here to help you:
- Understand what is web analytics and why it is important for your business success.
- Ask the right questions when deciding what tool to use.
- Have an overview of the top 5 tools and their key features.
You’ve decided to build your first website or redesign an existing one – that’s fantastic! But, before you start, you must consider several factors from the beginning of your website design process if you want it to be a success and engage your target market.
Because success depends on a well-defined plan, this whitepaper is here to help you do exactly this: make a plan before you start building your website.
- What are the things you should take into consideration
- Why are they important
- How to apply them
After nearly 30 years since the first banner or display ad, the industry has evolved and consists of a wide range of digital strategies using the Internet to incorporate the most suitable online marketing channels in order to deliver the most effective combination of elements for specific campaigns. But:
- What are the most important channels for Online Marketing?
- What are the best practices to allocate your budget among them?
In time, Facebook has become a tool for connecting people with those around them and, because of that, businesses have an opportunity to expand their online presence and engage directly with clients and prospects. Through this guide you will learn:
- Why your business should be on Facebook.
- What are the most important things to consider when creating a Facebook page.
- What you should avoid when creating and managing a Facebook Page.
Instagram is different from other social media platforms because its focus is solely on visual experience. Through Instagram, you can tell your business story, share content with people looking for businesses like yours and build a loyal community. This guide will help you understand:
- The importance of Instagram for your business.
- What are the “DO’s” of creating an Instagram page.
- What you should avoid when creating and managing an Instagram Page.
Although one of the oldest forms of digital marketing, email marketing is the most profitable and cost-effective direct marketing channel since email platforms are often free or priced very affordably, depending mostly on the size of your subscriber base and the number of emails you plan to send. This guide guide will give you insights on:
- What is email marketing and why you should use this channel.
- How to choose and email service provider.
- 5 budget friendly email marketing tools and their main features.
Many have said that GDPR regulations will end email marketing. But, contrary to their expectations, we can see that quite the opposite happened. GDPR-compliant brands have a chance to strengthen their relationships with their audience, build trust, and improve email engagement. This guide will help you:
- Understand the principles of GDPR
- Understand the best practices of GDPR
- Create a GDPR Compliant newsletter in 3 steps
Whether you are a startup or a giant in the eCommerce market, we know how important it is for you and for your clients that everything works smoothly, from having solutions that help you as a business manage your online operations and communicate with your audience to seamless shopping experiences, secure online transactions, or fast delivery to your clients.
The good news is that the market is full of solutions for every type of business and their needs, and we are proud to say that some of them are 100% Romanian born.
