digital kitchen

DIGITAL CONSULTANCY WITH A PINCH OF SALT

ABOUT

We think the digital environment is like a kitchen, a puzzle with plenty of ingredients and many recipes. Mixing them right, we can prepare a masterpiece. In our “kitchen” we skillfully combine know-how for eCommerce, digital marketing, content services, launching new products and services, end to end responsibility for digital businesses, all of them served plain or mixed.

The secret of great cuisine, other than the quality ingredients, is the experience of the chef in mixing known recipes and inventing new ones for a customized taste. However, when you cook following a recipe, you might get it decent, but not great, if you don’t have the time or the skills to do it right. There we step in.

Let’s see!

WHAT WE DO

End to End Implementation
of Digital Projects

End to End Implementation of Digital Projects

There is no question that digital has completely redefined the customer’s expectations. In some cases, it has redefined whole industries. This approach is based on a four steps approach: exploration phase, strategy phase, implementation phase, and refinement phase. Coordination of new product implementations from concept up to go-live for several types of platforms: AVOD, SVOD, content platforms, news & media.

Ecommerce Management & Operations

Ecommerce Management & Operations

As an eCommerce business owner or manager, you have a lot of moving pieces to keep track of and hold together. Website development, strategy, operations, traffic, conversion, optimization, design, stock, development, etc. We are here to help. End to End eCommerce services. Just name it.

Digital
Marketing

Digital Marketing

Digitization of business is changing the way brands attract leads, engage prospects, create conversions and compete with each other. Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets.

New Business
Launch

New Business Launch

Coordinate new business launch from ideation to full operations, partner selection, opening new markets, new business lines, product design and redesign. From business plan to recruiting and setting up all operational flows, we bring your business online.

Grow your
business

Grow your business

Assess the impact digital will have on your usual business processes, redesign these processes through process mapping, analysis and improvement, partner selection, through workshops or coaching sessions.

EU funds applications
for startups

EU funds applications for startups

Helping startups getting access to one of the biggest funding opportunities in EU, EIC accelerator powered by European Commission. Business Plan & Business Case Building Proposals, Pitch Deck Presentation, Project Management, E2E implementation for project submission.

WHY WE DO

Several years spent in digital industry and also in the consultancy environment either working as a consultant or benefiting from consulting services while working on various projects in matured companies made us realize the importance of an outside, knowledgeable view on the company, processes, people, or just simply for a new product launch or market entrance. That’s why our aim is to do not only consultancy but also the end to end implementation, working as a plug-in plug-out team from your company. May be harder and much more time-consuming to work on an E2E approach but the outcome and seeing the result is way much more rewarding.

Digital Kitchen means
more than...

100

e-businesses launched
from scratch

Have you ever wondered...

Let's say
you are working in a multinational company!

How many times have you decided to launch a new product within the company but the core team doesn’t have the skills to implement and operate it?  what about an Internal Startup program?

For how many times has an idea or a product got lost inside the organization because of lack of ownership or inflexible processes?   maybe you can think of Intrapreneurship programs, spin-offs, innovation units

For how many times your marketing department didn’t have the right tools to approach “a new product”?  maybe you can think of a right mix of inhouse and outsourcing capabilities in term of marketing strategy and implementation (performance, awareness campaigns, social media & SEO)

Let's say you are working in a multinational company!

How many times have you decided to launch a new product within the company but the core team doesn’t have the skills to implement and operate it?   what about an Internal Startup program?

For how many times an idea or a product got lost inside the organization because of lack of ownership or inflexible processes ?   maybe you can think of Intrapreneurship programs, spin offs, innovation units

For how many times your marketing department didn’t have the right tools to approach “a new product” ?  maybe you can think of a right mix of inhouse and outsourcing capabilities in term of marketing strategy and implementation (performance, awareness campaigns, social media & SEO)

Which are the roles you really need in your growing team? How to handle so many people and not lose focus? When to hire and when to outsource?   plan your future organization

You got your early adopters, yes, they love your product, but how to move towards main-stream and how to adjust your marketing strategy in order to achieve that?   get the right marketing mix according to your budget and learn how to get the best out of it using relevant data

How to optimize the acquisition cost and increase your customer lifetime value? Have you thought about email support or phone support, retargeting, or email marketing?  We can put all of these together in a meaningful way

Have you ever felt that you have too much technical knowledge and you miss the growth and scaling competencies and you don’t know how to tackle them? Your startup has for sure a  CEO and a CTO.  Maybe you actually miss the COO or the CMO.

Let's say
you are working in a startup
or decided to start one!

Let's say you are working in a startup or decided to start one!

Which are the roles you really need in your growing team? How to handle so many people and not lose focus? When to hire and when to outsource?   plan your future organization

You got your early adopters, yes, they love your product, but how to move towards main-stream and how to adjust your marketing strategy in order to achieve that?   get the right marketing mix according to your budget and learn how to get the best out of it using relevant data

How to optimize the acquisition-cost and increase your customer lifetime value? Have you thought about email support or phone support, retargeting, email marketing?  We can put all of these together in a meaningful way

Have you ever felt that you have too much technical knowledge and you missthe growth and scaling competencies and you don’t know how to tackle it? Your startup has for sure a  CEO and a CTO.  Maybe you actually miss the COO or the CMO.

Digital Kitchen means
more than...

350

or more marketing
campaigns

WHO WE ARE

We don’t want to change the world, but we strive to make it a little better. We have gathered all our experience from corporate life, from the interactions with several companies, from startups to freelancing, and now, we are offering consulting services, end-to-end implementation of digital projects, and end-to-end operations. 

We multiply our efforts to think and to act. We are Alina and Ramona, and together with our friends and collaborators, we are Digital Kitchen where we have the recipe for implementing end-to-end digital projects, perfect for everyone’s needs. We have a lot of energy, some planning, a dose of creativity, and innovation to taste, everything served with our experience. More than 150 years of accumulated experience and over 75 projects successfully launched.

This is the foundation of the trust that customers have in us. The people and partners who are together with us in this project are carefully selected and are only those who share the same values ​​as us: the creative ones, the bold ones and those who believe that hard work really pays off. For us and our partners the deadlines and giving our word that will do, that will manage, means the world.  More than a huge check.

Our core values are captured in a longer sentence but we actually believe a lot in it: we have a lot of passion and we give a lot of energy into everything we do. We work hard, sometimes extremely hard, but we do everything with joy, a lot of determination just because we believe in everything WE DO. A lot.

We treat your business as ours. And we believe in this 1000%.

Digital Kitchen means
more than...

75

happy clients
we hope 🙂

WHO TRUSTED US

End-to-end coordination for auchan.ro re-platforming to VTEX. Gathering client requirements, writing the scope of work, daily task management. Ensure client management, partner management, central point of contact for client, development agency, and e-commerce platform provider.
Client success management after re-platforming on VTEX. Audit, on all the customer-related flows, Google Analytics data audit, follow-up implementation.
E2E online business implementation, migration on VTEX platform, ecommerce operational management ongoing. Implementation project duration: 6 months. Operational management: ongoing
Program management for Upgrade 100, Startup Stream. Project duration: 6 months & ongoing
Website audit & coordination of the implementation of a new look & feel. Digital marketing end to end: Marketing strategy development, budget and planning & online client onboarding setup. Coordinate content marketing services, marketing performance, brief design & selection of a creative agency.
Consulting and Project Proposal development, business case, business plan & all related documents in order to access European Commission funding through Horizon 2020. Duration of the project: 2 months. The application obtained the Seal of Excellence award from the European Commision.
Client success management after re-platforming on VTEX. Audit, on all the customer-related flows, Google Analytics data audit, follow-up implementation.
End-to-end coordination for floria.ro re-platforming to VTEX. Writing specification, mapping with client requirements, client management, partner management, central point of contact for client, development agency, and e-commerce platform.
Consulting and Project Proposal development, business case, business plan & all related documents in order to access European Commission funding through Horizon 2020. Duration of the project: 2 months.
Online store audit, evaluation of marketing tools used, improvement proposals & digital marketing services: newsletter database setup and migration to Mailchimp, organic Social Media communication & marketing performance activities. Project duration: 6 months.
Audit & evaluation of all the Agency activities in regard to objective setup, team motivation, SLAs, KPIs, bonus correlation with the individual & team performance. Duration of the project: 2 months
Coordination of all the topics related to the launch of petsland.ro as a POC on VTEX. The platform was designed in order to target both B2B clients and B2C. DK was the Point of Contact for client interaction with the e-commerce platform and the development agency.
Coordination of all the topics related to the go-live of mercadi.ro on VTEX. The platform was designed for B2B clients and DK was the Point of Contact for client interaction with the e-commerce platform and the development agency.
Consulting and Project Proposal development, business case, business plan & all correlated related: 1 month. The outcome of the project is that based on the initial application, XVision managed to raise 100K euro through another correlated program.
Client success management for Goodall.ro website, part of Pirifan Group. Dacris.ro - Client success management for Dacris.ro B2B and B2C target groups.
Consulting and Project Proposal development, business case, business plan & all related documents in order to access European Commission funding through Horizon 2020. Duration of the project: 2 months.
Client success management for Myhouse.ro after re-platforming on VTEX. Audit, on all the customer-related flows, Google Analytics data audit, follow-up implementation.
Auditing all digital assets, coordinating the re-platforming process from beginning to end, and developing a business case and business plan. Ensuring client and partner management as the main point of contact for the customer, development agency, and e-commerce platform supplier.
Auditing all digital assets, evaluating all marketing tools, and making improvement proposals.
Audit for all digital assets, evaluation of marketing tools used, and improvement proposals. Development of a business case and strategy. E-commerce and Digital Marketing as a service.
Audit for all digital assets, evaluation of marketing tools used, and improvement proposals.
End-to-end coordination for auchan.ro re-platforming to VTEX. Gathering client requirements, writing the scope of work, daily task management. Ensure client management, partner management, central point of contact for client, development agency, and e-commerce platform provider.
Client success management after re-platforming on VTEX. Audit, on all the customer-related flows, Google Analytics data audit, follow-up implementation.
E2E online business implementation, migration on VTEX platform, ecommerce operational management ongoing. Implementation project duration: 6 months. Operational management: ongoing
Program management for Upgrade 100, Startup Stream. Project duration: 6 months & ongoing
Website audit & coordination of the implementation of a new look & feel. Digital marketing end to end: Marketing strategy development, budget and planning & online client onboarding setup. Coordinate content marketing services, marketing performance, brief design & selection of a creative agency.
Consulting and Project Proposal development, business case, business plan & all related documents in order to access European Commission funding through Horizon 2020. Duration of the project: 2 months. The application obtained the Seal of Excellence award from the European Commision.
Client success management after re-platforming on VTEX. Audit, on all the customer-related flows, Google Analytics data audit, follow-up implementation.
End-to-end coordination for floria.ro re-platforming to VTEX. Writing specification, mapping with client requirements, client management, partner management, central point of contact for client, development agency, and e-commerce platform.
Consulting and Project Proposal development, business case, business plan & all related documents in order to access European Commission funding through Horizon 2020. Duration of the project: 2 months.
Online store audit, evaluation of marketing tools used, improvement proposals & digital marketing services: newsletter database setup and migration to Mailchimp, organic Social Media communication & marketing performance activities. Project duration: 6 months.
Audit & evaluation of all the Agency activities in regard to objective setup, team motivation, SLAs, KPIs, bonus correlation with the individual & team performance. Duration of the project: 2 months
Coordination of all the topics related to the launch of petsland.ro as a POC on VTEX. The platform was designed in order to target both B2B clients and B2C. DK was the Point of Contact for client interaction with the e-commerce platform and the development agency.
Coordination of all the topics related to the go-live of mercadi.ro on VTEX. The platform was designed for B2B clients and DK was the Point of Contact for client interaction with the e-commerce platform and the development agency.
Consulting and Project Proposal development, business case, business plan & all correlated related: 1 month. The outcome of the project is that based on the initial application, XVision managed to raise 100K euro through another correlated program.
Client success management for Goodall.ro website, part of Pirifan Group. Dacris.ro - Client success management for Dacris.ro B2B and B2C target groups.
Consulting and Project Proposal development, business case, business plan & all related documents in order to access European Commission funding through Horizon 2020. Duration of the project: 2 months.
Client success management for Myhouse.ro after re-platforming on VTEX. Audit, on all the customer-related flows, Google Analytics data audit, follow-up implementation.
Auditing all digital assets, coordinating the re-platforming process from beginning to end, and developing a business case and business plan. Ensuring client and partner management as the main point of contact for the customer, development agency, and e-commerce platform supplier.
Auditing all digital assets, evaluating all marketing tools, and making improvement proposals.
Audit for all digital assets, evaluation of marketing tools used, and improvement proposals. Development of a business case and strategy. E-commerce and Digital Marketing as a service.
Audit for all digital assets, evaluation of marketing tools used, and improvement proposals.
Auditing all digital assets, evaluating marketing tools used, and making improvement proposals.
Audit for all digital assets, evaluation of marketing tools used, and improvement proposals. Development of a business case and strategy. E-commerce and Digital Marketing as a service.
Audit for all digital assets, evaluation of marketing tools used, and improvement proposals.

OUR PARTNERS

E2E coordination for Performance media management
Coaching & mentoring for selected members of the senior management team
E2E coordination for SEO and Content implementation projects, coordination of the customer excellence team in relation to the end client.
E2E coordination for e-commerce website migration for VTEX clients, new e-commerce websites launch & implementation, Customer Success Manager role, Coordination of the customer excellence team in relation with the end client. Duration: ongoing
Web Applications and platform development, web design according to client specifications and needs, high-performance solutions for eCommerce websites.
E2E coordination for Performance media management
Coaching & mentoring for selected members of the senior management team
E2E coordination for SEO and Content implementation projects, coordination of the customer excellence team in relation to the end client.
E2E coordination for e-commerce website migration for VTEX clients, new e-commerce websites launch & implementation, Customer Success Manager role, Coordination of the customer excellence team in relation with the end client. Duration: ongoing
Web Applications and platform development, web design according to client specifications and needs, high-performance solutions for eCommerce websites.
Client success management after re-platforming on VTEX. Audit, on all the customer-related flows, Google Analytics data audit, follow-up implementation.
E2E online business implementation, migration on VTEX platform, ecommerce operational management ongoing. Implementation project duration: 6 months. Operational management: ongoing
Program management for Upgrade 100, Startup Stream. Project duration: 6 months & ongoing

Digital Kitchen means
more than...

100

people we can call
partners and friends

OUR PARTNERS

HOW WE WORK

We understand what are your needs, we assess your business and we come with customized solutions and ideas. Either it’s a new digital product to be launched, either it’s scouting for new ideas and market research, either you need to define a team or a set of processes, we are there working side by side.

Strategy

Strategy is a series of choices. Choosing which activities to do, not do, or do very differently, is the key to success. Often, recognizing such activities isn’t so clear. We are that outside voice that you need, brought in at the right time, to help bring clarity, focus and direction.

Research

We cut through assumptions and biases with objective research, thoughtful analysis, and productive collaborations. We come to really know your organization, your customers, their jobs to be done and then map out an informed path forward.

Guidance

We help you sift through the BS web design hype and fads to determine the right vendors, resources, tools and platforms that best meet your needs – and won’t blow your budget.

Result

Finding the right answers requires knowing the right questions: That’s what we do best. And they’re pretty simple, really: What do you want to accomplish? Why are you the best to do it? How will you know it’s working?

Digital Kitchen means
more than...

150

years in total of
digital experience

Our Blog

Whitepapers

In time, Facebook has become a tool for connecting people with those around them and, because of that, businesses have an opportunity to expand their online presence and engage directly with clients and prospects. Through this guide you will learn:

  • Why your business should be on Facebook.
  • What are the most important things to consider when creating a Facebook page.
  • What you should avoid when creating and managing a Facebook Page.

Instagram is different from other social media platforms because its focus is solely on visual experience. Through Instagram, you can tell your business story, share content with people looking for businesses like yours and build a loyal community. This guide will help you understand:

  • The importance of Instagram for your business.
  • What are the “DO’s” of creating an Instagram page.
  • What you should avoid when creating and managing an Instagram Page.

 

Although one of the oldest forms of digital marketing, email marketing is the most profitable and cost-effective direct marketing channel since email platforms are often free or priced very affordably, depending mostly on the size of your subscriber base and the number of emails you plan to send. This guide guide will give you insights on:

  • What is email marketing and why you should use this channel.
  • How to choose and email service provider.
  • 5 budget friendly email marketing tools and their main features.

When eCommerce took off in the 1990s, the metric of web traffic was first viewed as the most important means of determining a website’s popularity, as other metrics did not yet exist to gauge online success. In a world where more and more companies are basing their business decision on data, strategies based on intuitions are not enough anymore.

This whitepaper is here to help you:

  • Understand what is web analytics and why it is important for your business success.
  • Ask the right questions when deciding what tool to use.
  • Have an overview of the top 5 tools and their key features.

You’ve decided to build your first website or redesign an existing one – that’s fantastic! But, before you start, you must consider several factors from the beginning of your website design process if you want it to be a success and engage your target market.

Because success depends on a well-defined plan, this whitepaper is here to help you do exactly this: make a plan before you start building your website.

  • What are the things you should take into consideration
  • Why are they important
  • How to apply them

After nearly 30 years since the first banner or display ad, the industry has evolved and consists of a wide range of digital strategies using the Internet to incorporate the most suitable online marketing channels in order to deliver the most effective combination of elements for specific campaigns. But:

  • What are the most important channels for Online Marketing?  
  • What are the best practices to allocate your budget among them?

Many have said that GDPR regulations will end email marketing. But, contrary to their expectations, we can see that quite the opposite happened. GDPR-compliant brands have a chance to strengthen their relationships with their audience, build trust, and improve email engagement. This guide will help you:

  • Understand  the principles of GDPR
  • Understand the best practices of GDPR
  • Create a GDPR Compliant newsletter in 3 steps

Whether you are a startup or a giant in the eCommerce market, we know how important it is for you and for your clients that everything works smoothly, from having solutions that help you as a business manage your online operations and communicate with your audience to seamless shopping experiences, secure online transactions, or fast delivery to your clients.

The good news is that the market is full of solutions for every type of business and their needs, and we are proud to say that some of them are 100% Romanian born.

Whitepapers

In time, Facebook has become a tool for connecting people with those around them and, because of that, businesses have an opportunity to expand their online presence and engage directly with clients and prospects. Through this guide you will learn:

  • Why your business should be on Facebook.
  • What are the most important things to consider when creating a Facebook page.
  • What you should avoid when creating and managing a Facebook Page.

Instagram is different from other social media platforms because its focus is solely on visual experience. Through Instagram, you can tell your business story, share content with people looking for businesses like yours and build a loyal community. This guide will help you understand:

  • The importance of Instagram for your business.
  • What are the “DO’s” of creating an Instagram page.
  • What you should avoid when creating and managing an Instagram Page.

 

5 BUDGET-FRIENDLY EMAIL MARKETING TOOLS

Although one of the oldest forms of digital marketing, email marketing is the most profitable and cost-effective direct marketing channel since email platforms are often free or priced very affordably, depending mostly on the size of your subscriber base and the number of emails you plan to send. This guide guide will give you insights on:

  • What is email marketing and why you should use this channel.
  • How to choose and email service provider.
  • 5 budget friendly email marketing tools and their main features.

 

5 TOOLS FOR MONITORING AND UNDERSTANDING

When eCommerce took off in the 1990s, the metric of web traffic was first viewed as the most important means of determining a website’s popularity, as other metrics did not yet exist to gauge online success. In a world where more and more companies are basing their business decision on data, strategies based on intuitions are not enough anymore.

This whitepaper is here to help you:

  • Understand what is web analytics and why it is important for your business success.
  • Ask the right questions when deciding what tool to use.
  • Have an overview of the top 5 tools and their key features.

You’ve decided to build your first website or redesign an existing one – that’s fantastic! But, before you start, you must consider several factors from the beginning of your website design process if you want it to be a success and engage your target market.

Because success depends on a well-defined plan, this whitepaper is here to help you do exactly this: make a plan before you start building your website.

  • What are the things you should take into consideration
  • Why are they important
  • How to apply them

Many have said that GDPR regulations will end email marketing. But, contrary to their expectations, we can see that quite the opposite happened. GDPR-compliant brands have a chance to strengthen their relationships with their audience, build trust, and improve email engagement. This guide will help you:

  • Understand  the principles of GDPR
  • Understand the best practices of GDPR
  • Create a GDPR Compliant newsletter in 3 steps

After nearly 30 years since the first banner or display ad, the industry has evolved and consists of a wide range of digital strategies using the Internet to incorporate the most suitable online marketing channels in order to deliver the most effective combination of elements for specific campaigns. But:

  • What are the most important channels for Online Marketing?  
  • What are the best practices to allocate your budget among them?

Whether you are a startup or a giant in the eCommerce market, we know how important it is for you and for your clients that everything works smoothly, from having solutions that help you as a business manage your online operations and communicate with your audience to seamless shopping experiences, secure online transactions, or fast delivery to your clients.


The good news is that the market is full of solutions for every type of business and their needs, and we are proud to say that some of them are 100% Romanian born.

WE DON'T PRETEND TO KNOW IT ALL ...

...but we are building everything on some core beliefs

We believe

It's all about the customer

Don’t be wasteful Do more than what’s expected Inspire the people around you

We think we are

Experts at reducing ambiguity

Cut through assumptions and biases Insights that bring clarity and focus Objective and research driven

We deliver

On client expectations and then some

Hand-picked teams Practical solutions Exceptional client and customer experiences

We always count on

People

Digital Kitchen means
more than...

1000

coffees per
month

DOES THIS SOUND LIKE SOMETHING YOUR ORGANIZATION NEEDS?

Tell us where you want to go and we’ll help you get there.

SUBSCRIBE TO OUR NEWSLETTER

Be smarter now! 😊🚀

    Be smarter now! 😊🚀