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A ROADMAP FOR THE 2024 ECOMMERCE EVENTS CALENDAR (part 2)

Ready for more? Well, we’ve got you covered! 🎉 We’re back to fuel your e-commerce success with the next chapter from our guide to navigating the 2024 e-commerce Events Calendar! Ever wondered about the best times to sell online? 🥁 Join us as we explore the top e-commerce events from Q3 and Q4 and learn how to make the most of them. Let’s keep this journey going! 💪   June International Children’s Day, June 1 Target audience: especially parents, grandparents, uncles, aunts. But also the rest of the world. after all, we were all children once International Children’s Day is all about protecting children’s rights and fighting child labor. To show your support on this day, create a social media campaign and offer discounts for kid’s related items: toys, books, apparel E-commerce dates and holidays in Q3 By this time, summer is in full swing and so are the joys that come with it–outdoor activities, traveling, sightseeing, you name it. By mid-summer, however, people are slowly preparing for the back-to-school season. If you sell back-to-school and, why not, back-to-office products, start working on your campaigns early. July  In July, we keep going with seasonal promotions because summer is in full swing. We can take advantage of an event that is usually celebrated on 25th July and is getting more and more popular as the years go by! Christmas in July, July 25 Target audience: every shopper who wants to add something to their summer collection Retailers often join the Christmas in July festivities by offering special promotions and sales. Whether it’s discounted seasonal merchandise, limited-time offers, or exclusive summer-themed products, businesses find creative ways to engage customers during this merry mid-year celebration. August 1. Book Lovers Day, August 9 Target audience: book lovers Celebrate the joy of reading and literature today! Embrace the opportunity to set aside your smart devices and immerse yourself in a good book. Even if your store doesn’t specialize in book-related products, take advantage of this occasion to share your current literary interests or engage with your audience by asking about their favorite books.   2. World Photography Day, August 19 Target audience: photographers, art lovers This day is about celebrating photography and all the talented photographers around the world. It’s a good day for promoting wall art and encouraging your talented customers to share their art on social media. Instead of communicating with your customers through offers and promos, on this day, let them take the stage. Engage your customers through interactive sessions, asking insightful questions about their preferences, needs, and experiences with your brand.  Create open lines of communication where customers feel valued and heard, encouraging them to share photos  — It’s time to prepare your business strategy for Q4 because the next months are full of events and opportunities to spike in sales.   E-commerce dates and holidays in Q4 Perhaps the most awaited quarter of the year has arrived. Many e-commerce businesses have a substantial increase in sales during the fourth quarter, because of some pf the most important campaigns of the year. While preparing for Black Friday, keep in mind that there are various other autumn spending events worth considering.   September 1. Back to school Target audience: students, teachers, parents The back-to-school season is filled with exciting reunions and anticipation for the school year. Treat the students, parents, and teachers among your audience with a greeting or a special back-to-school promo. But back-to-school also means back-to-office. Holidays season is almost over, your customers are returning to work so, don’t miss this opportunity to engage with them.   2. World Tourism Day, September 27 Target audience: traveling enthusiasts The United Nations created this holiday more than 40 years ago to celebrate the joys of traveling. Engage with your customers by asking them to share their favorite travel destinations and stories, or promote products for traveling. !!! Bare in mind that Black Friday it’s just around the corner and the meetings for event strategy must start in order to have time to prepare everything on time: strategy, budget, timelines. And don’t forget about your website. The last thing you want is to not have a functional website on the big day.   October 1. Boss’s Day, October 16 Target audience: anyone who’s ever had a boss Celebrated on October 16, Boss’s Day is meant to strengthen the bond between employers and employees. Although it is not a very important sales event, you can take the opportunity to interact with your audience and give them a benefit for a day. Communicated in a funny way, surely the audience will find themselves in your messages. 2. Halloween, October 31 Target audience: people in the Western world Who doesn’t love another opportunity to buy something on sale? From spooky visuals, to discounts and seasonal messages, Halloween is one of the events of the year that you cannot escape. By the way! How’s that Black Friday strategy going? Time’s ticking!  November 1. Singles’ Day, November 11 Target audience: single or…not so single customers If we have Valentine’s Day, then we must have Singles’ Day.  Singles’ Day, or Double 11, started as a student tradition in China in the mid-1990s. On this day, single friends would spend time together eating, going to movies, and shopping. However, November 11 took an unexpected and commercial turn in 2009 when one of the biggest ecommerce companies, Alibaba, decided to run its first Singles’ Day sale. Fast forward to today, for some businesses, Singles’ Day is one of the campaigns that generates the most revenue of the year. 2. Black Friday Romania, November & official Black Friday, November 29 When will Black Friday be in Romania? Well, we all know who decides the date. 😅 Target audience: everyone! (that is interested in what you’re selling, of course) As a business, you know that Black Friday is not an event you afford to miss. This is what you prepared for this whole year.  Aaaand if you thought it was over and

EXTRAORDINARY WOMEN WHO CHANGED OUR AND YOUR DAY-TO-DAY LIVES

Hey there, world! Ever noticed how women are low-key the unsung heroes of invention? Seriously, they’re like the masterminds behind all sorts of stuff we use every day!  Next time you load up the dishwasher, give a nod to Josephine Cochrane, the woman who waved her magic wand and made scrubbing pots and pans a thing of the past!  And when that sweet craving hits, thank Ruth Wakefield, the brilliant mind behind the world-famous chocolate chip cookie recipe. Let’s also send warm thoughts of appreciation to Virginia Apgar, the ultimate guardian angel for newborns, for developing the Apgar Score to ensure those little bundles of joy get the best start in life. So, when your GPS guides you, your windshield wipers dance in the rain, or you’re sinking your teeth into that chocolate cake heaven, just remember to give a little shoutout to the ladies who’ve got our backs with their awesome inventions!  They’re basically the fairy godmothers of modern-day convenience, making life sweeter, cleaner, and safer, one invention at a time! 🍽️🍪👶   Melitta Bentz (1873 – 1950) Revolutionized coffee brewing with the invention of the PAPER COFFEE  FILTER, creating a smoother and more convenient coffee-drinking experience. Coffee lovers, listen up!  Now, picture this: Melitta was just your average homemaker when she got fed up with the hassle of making coffee. Percolators left it burned, espresso machines left grounds floating, and those cloth filters were a cleaning nightmare. Talk about a brewing disaster! But Melitta wasn’t going to settle for mediocre coffee. Nope, she got down to business. After trying out different materials, she had a brilliant idea: why not use paper from her son’s school notebook as a filter? She placed that paper into a perforated brass pot, and presto—the first coffee filter was born! Armed with her patent, Melitta wasted no time. She launched her own business to produce those revolutionary filters. And, within a year, she was selling hundreds of them, even showcasing her invention at the 1909 Leipzig Fair. By 1928, her company was thriving, employing numerous people. Now that’s what we call coffee filter dominance! Melitta wasn’t just a savvy businesswoman; she had a heart of gold too. Her employees adored her for her generous bonuses and work programs. Plus, she created the “Melitta Aid,” a social fund to support her workers. And if the name Melitta sounds familiar, well, that’s because her legacy lives on! The Melitta Group still churns out coffee, coffee machines, and filters to this day, keeping the coffee-loving world buzzing with joy! So here’s to Melitta Bentz, the ultimate coffee connoisseur, who transformed her brewing struggles into a caffeine-fueled revolution! ☕🌟🎉   Josephine Cochrane (1839 – 1913) The inventor of the mechanical DISHWASHER, Josephine’s invention revolutionized kitchen chores and paved the way for modern dishwashing technology. Let’s spice things up with Josephine Cochrane’s story, the genius behind the mechanical dishwasher. It all started in the late 1800s, when Josephine Cochrane was living her best life. But then, disaster strikes! Her servants break all her precious inherited dishes. Major downer, right? But Josephine doesn’t just sit around, oh no! She rolls up her sleeves and gets to work. She invents a machine that cleans dishes without risking any more casualties. Superhero vibes, anyone? When her husband passes away in 1883, leaving her in debt, Josephine knows she’s got to get moving! She gets her patent in 1886 and starts selling her dishwashing marvel to fancy hotels. Josephine was strutting through hotel corridors, selling her gadget like a boss lady. She admits, “It was nerve-wracking, but I snagged an $800 order as my reward!” Fast forward to 1893, and her dishwasher steals the show at the World’s Columbian Exposition in Chicago, becoming the talk of every household. And she keeps selling her gizmo like hotcakes until the end. But wait, there’s more! KitchenAid bought her company in 1916, ensuring Josephine Cochrane’s name stays etched in history. Now that’s what we call leaving a mark! 🍽️💪🎉   Mary Anderson (1866 – 1953) The inventor of the WINDSHIELD WIPER, she made driving safer and more comfortable during inclement weather conditions. Let’s put a playful spin on Mary Anderson’s story! Picture this: it’s 1902, and you’re cruising in your brand-new automobile through some nasty weather. Suddenly, it hits you—you don’t have windshield wipers! That’s right, until Mary Anderson came along, your only option was to roll down the window and pray for the best! Mary wasn’t your average girl. Before her windshield wiper fame, Mary was already trying her hand at real estate and farming when she took a trip to the Big Apple and found herself riding a trolley in a snowstorm. The poor driver had to pop open the front windows just to see through the snow. Talk about a rough ride! But you know what they say—necessity is the mother of invention! ​​Back in Alabama, Mary got down to business. She put together a gadget with a lever inside the vehicle to control a rubber blade on the windshield. Others had tried similar stuff, but Mary was the one who made it work! Here’s the kicker: when Mary tried to sell her idea to car makers, they brushed her off. Can you believe it? A Canadian company even said her invention had “no commercial value.” Ouch! But Mary didn’t give up. By 1922, Cadillac had made windshield wipers standard on all their cars. And once Mary’s patent expired, everyone jumped on the bandwagon. Clear skies ahead, indeed! 🚗 So, here’s to Mary Anderson, the unsung hero who made rainy day drives a whole lot safer and a whole lot more fun! 🌧️🚗💨   Grace Hopper (1906 – 1992) She developed the first compiler for COMPUTER PROGRAMMING languages and co-invented COBOL, laying the groundwork for modern computing. Let’s add some zest to the incredible story of Grace Hopper. Alright, prepare for the mind-blowing tale of Grace Hopper, the legendary pioneer of programming who made computers speak our language! Back then, Grace wasn’t your typical

2024 – ALL YEAR ECOMMERCE EVENTS CALENDAR (part I)

While every retailer hopes for strong year-round sales, there are some peak shopping windows for the first two quarters of the year that deserve to be taken advantage of.  But what are they? And how can you maximize their value to your business? Here are some of the biggest peak shopping events around the world that we think every online retailer needs to know about. E-commerce dates and holidays in Q1 The first quarter of the year is about reconnecting with the customers who discovered your store during the 2023 holiday shopping season. This is the time to build relationships with your customers and encourage loyalty. March 1. Martisor, March 1 & International Women’s Day, March 8 Target audience: mostly men, but let’s admit that, sometimes, women offer the best gifts 😅 Martisor is a Romanian tradition celebrated at the beginning of spring, and the name of the associated object is made from two intertwined red and white strings with a hanging tassel. It is a great opportunity for your business to celebrate and support women while promoting your products or services. Discounts and promotions, contests, and limited edition products are just a few ideas that can help you boost your sales. 2. Men’s Day, March 9 Target audience: well…both men and women Let’s not forget about celebrating men! (can’t live with them, can’t live without them 😅 ) While Men’s Day may not be as widely recognized and commercialized as Women’s Day, it serves as a significant occasion to celebrate them. This day presents an ideal opportunity for businesses to implement diverse and impactful campaigns aimed at promoting a wide range of men’s products. 3. First Day of Spring, March 20 Target audience:  your sun-deprived customers  😀 If you have seasonal products in your portfolio, then there is no better time than now to draw attention to them through discounts, awareness campaigns, or loyalty programs.   E-commerce dates and holidays in Q2 As the weather gets warmer in the second quarter of the year, we spend more time outdoors, making travel, festival, and wedding plans. April April, the National Decorating Month, is the perfect opportunity to showcase your home and living products. During this period, customers are enthusiastic about revitalizing their living spaces, eager to add vibrancy and warmth to their homes following the extended and gloomy winter season. 1. April Fool’s Day, April 1 Target audience: your current and potential customers ( add also a little prank for friends and family 😀 ) April 1 is the day when some of us laugh and some of us get frustrated.  Commonly known for pranks and hoaxes, it offers a unique opportunity to engage with your audience in a more casual and light-hearted manner. Seize this moment not only to show that you, as a brand, have a sense of humor but also to generate excitement around your products.  Explore the option of creating amusing and captivating content, whether it be pranks, memes, GIFs, or short videos. Share these creations on your social media platforms to enhance engagement and provide your audience with a good laugh. 2. National Pet Day, April 11 Target audience: animal lovers and animal owners While resembling Love Your Pet Day, National Pet Day places a greater emphasis on promoting organizations dedicated to aiding animals in distress. Use this day as a chance to engage with your customer base. Showcase the furry companions associated with your brand, express your sentiments on the significance of this day, and consider promoting pet-themed product designs for your clientele who adore animals.  3. Earth Day, April 22 Target audience: people who support environmental protection April 22 marks the anniversary of the environmental movement founded in 1970. On this day, countries around the world hold events to support environmental protection. If this cause resonates with you and aligns with your business, inform your customers. Share your reflections, a personal narrative, unveil a product endorsing the movement, or initiate a charitable campaign to amplify awareness and support. 4. World Book Day, April 23 Target audience: readers, book lovers Books. When it comes to books, there are sooo many ways you can engage your customers. Create polls, quotes, and lists, and ask your audience what they’d like to share. Discounts, more books as gifts, and contests will be greatly appreciated by your customers. We don’t think there is an avid reader in the world who would say “no” to books. And because Orthodox Easter is approaching, April should find you with homework done and Easter campaigns prepared. Plan out your marketing & content strategy. Set goals and establish the budget. Set KPIs to measure success. Prepare promotions and materials for all your communication channels. May (Mental Health Awareness Month) 1. Labor Day, May 1 Target audience: all clients and potential clients, depending on the specifics of the business May Day, also known as Labor Day or International Workers’ Day, is a public holiday celebrated on May 1st every year. It is a holiday that is recognized in many countries around the world It’s a good time for travel, and business owners can easily increase sales before and during the holiday. So, if you are already on Airbnb or Booking preparing your next trip, you definitely know what to do 😀 But this day is not only about travelers but also about preparing for summer. So, you know what you have to do: prepare your strategy for the summer. 2. Easter (Holy Week), May 5  Target audience: customers and potential customers By now, we suppose that all your communication revolved around the message ”Get ready for Easter,”  right? Well, that does not mean that your communication with your customers should stop. You can organize Easter-related contests on social media, share DIY projects, and create interactive quizzes, polls, or games.  Which events are you adding to your marketing calendar?  Using holidays or significant events presents an opportunity to increase brand visibility and boost sales, so make the most of it. And don’t forget to

10 MORE 100% ROMANIAN BRANDS WE LOVE – NATIONAL DAY EDITION

Romania’s eCommerce Landscape As we commemorate National Day today, on the 1st of December, we embark on a journey to celebrate the essence of Romanian ingenuity and craftsmanship. In this article, we proudly showcase 10 more 100% Romanian brands, each bearing the mark of authenticity, tradition, and innovation.  Discover the unique stories behind these brands as they contribute to Romania’s rich cultural and economic landscape. 1. Boromir   |  Founded in 1994, Boromir is a group of companies headquartered in Râmnicu Vâlcea, primarily engaged in milling and baking. Created out of respect for tradition and starting from a small bakery with a flour mill, the Boromir family business offers both traditional and new and innovative products.  Online: yes, through distributors Offline: yes, in all Romanian stores and their own (Boromir Pan Cafe) Communication: Boromir stands out through its friendly and approachable communication with its audience. They not only passionately promote their bakery products but also offer interesting, easy-to-follow recipes that are accessible to everyone. Their communication feels authentic and relatable to the everyday person, creating a special bond with their online community. They are also focused on sustainability. From sports activities to recycling and avoiding food waste, they are doing their best to improve the society in which we live. Opportunities:  What we love about Boromir is that they seem to know what they are doing. From having a range of high-quality products for different tastes, both traditional and sophisticated, to modern factories and exporting, it looks like they thought of everything. We are very curious to see what other surprises they have in store for us. 2. Bucovina   |  Bucovina water acquires its rich properties during a long underground journey, where the water is considered to be the purest. Along this journey, Bucovina natural mineral water becomes enriched with calcium, magnesium, and all the essential trace elements for the human body. Online: yes, through distributors Offline: yes, in all Romanian stores. Communication: Bucovina actively engages with its audience, aiming to foster a strong online presence and connect with customers. However, in addition to the fact that it uses numerous communication channels to interact with its audience, Bucovina is involved in numerous CSR activities through which it not only supports the community but also contribute to the improvement of the environment Opportunities: Initiating recycling programs for the brand’s bottled water can contribute to consumer awareness and build a positive image regarding the brand’s commitment to the environment. 3. Cris-Tim   |  Cris-Tim is a company built with passion by the Timiș family back in 1992. Starting with a simple kiosk and growing due to the hard work, determination, and consciousness shown by Cristina and Radu Timiș, the company is now one of the major cold cuts, ready meals, and dairy products manufacturers in Romania, its name being a quality benchmark. For over three decades, Cris-Tim has authored one of the most renowned narratives within the Romanian business landscape. The company’s mission is to continue delivering exceptional, high-quality products that offer substantial benefits to both their partners and the communities they serve. They commit to upholding this promise with unwavering passion and excellence across all of their endeavors. Online: yes, through distributors Offline: yes Communication: The company is active in the social environment, maintaining close and relaxed communication with its customers. Furthermore, it takes advantage of the interactive nature of social media to create an engaging online community. Through its various social media platforms, the company encourages two-way communication, listens to customer feedback, and promptly addresses inquiries and concerns. By doing so, the brand not only enhances its customer relationships but also gains valuable insights into customer preferences, allowing for the continuous improvement of its products and services. This approach helps solidify customer loyalty and build a positive brand image, as the company is seen as approachable, responsive, and genuinely interested in its customers’ needs and opinions. Opportunities: A digital growth opportunity for Cris-Tim could be to invest in an online recipe and cooking community platform. By creating a digital recipe community, Cris-Tim can engage with its audience in a more interactive and personal way, encouraging consumers to not only purchase their products but also become brand advocates. This initiative can help Cris-Tim reach a wider audience, enhance customer loyalty, and position itself as an essential culinary resource, ultimately driving growth and sales. 4. DIGI   |  DIGI is a telecommunications service provider in Romania, established in 1994. The Romanian Cable System (RCS) experienced rapid growth in the Romanian market, with the initial steps involving the acquisition of several communication networks in the country. The company’s mission is to provide their customers with high-quality telecommunication services at competitive prices.  Online: yes Offline: yes Communication: Digi stays close to its customers through transparent communication on social networks, adopting a relaxed tone. Digi also hosts events, allowing customers, and even non-customers, to engage with investors and access valuable information about their services, products, and future developments. These initiatives reflect their commitment to foster an open and approachable relationship with their audience, ensuring they are well-informed and have the opportunity to connect with them in meaningful ways. Opportunities: The telecommunications industry is dynamic, with consumer preferences and business requirements constantly evolving. By focusing on market trends, DIGI can position itself strategically to meet emerging demands. For instance, the rise of IoT devices and applications presents an opportunity to create new services for both individual consumers and businesses. 5. Electrica SA   |  Electrica Group is a key player in the electricity distribution and supply market in Romania, as well as one of the most important players in the energy services sector. The company serves approximately 3.8 million users and has nationwide coverage, organized into three regions for electricity distribution: North Transylvania, South Transylvania, and North Muntenia, and across the entire country for electricity supply, maintenance, and energy services. Since July 2014, Electrica has been a company with majority private capital listed on the stock exchanges in Bucharest and London. Electrica is the only Romanian company listed in

DO YOU WANT TO SELL ON MULTIPLE CHANNELS, BUT IT SEEMS IMPOSSIBLE TO MANAGE THEM ALL?

We observe skilled merchants and business owners missing out on a significant online opportunity simply because the technology is too complicated and expensive for them. How can you become more efficient? Allow us to introduce you to our partner, easySales. Who is easySales? easySales is an intuitive SaaS platform that centralizes all eCommerce systems: marketplaces, couriers, website platforms, billing software, e-fulfillment services, and SMS, making it easy for you to be present on multiple channels without the need for technical knowledge. The vision of easySales is to simplify eCommerce and automate as many processes as possible to save time and help you focus more on your business. easySales was launched in 2019 and has since been used by over 3,000 online merchants to manage selling activities on major markets such as eMag, Elefant, eBay, Doraly, Decathlon, Flanco, Amazon, and many more. Some benefits of using easySales: ✅ Bulk product listings on marketplaces ✅  Real-time synchronization of stocks on all connected channels ✅  Automatic product translations ✅  Quick order management ✅  Dynamic reports on prices and sales ✅  Flexible monthly subscription ✅  Access to an agile support team with expertise in eCommerce   Try the easySales platform for free for 14 days. You can register here: Record (easy-sales.com) If you have already tested the easySales platform or are an active customer, we inform you that our partners have prepared a special Black Friday offer for you: On November 24th, we invite you to discover the benefits of easySales annual subscriptions at reduced prices. You have the opportunity to extend your annual subscription period with two irresistible offers: 🌟1-Year Subscription – 20% Discount: 🌟2-Year Subscription – 23% Discount: *This Black Friday offer is available for one day only – November 24th. Don’t miss the chance to improve your sales performance at a special price!   Follow them on social media: 📘Facebook 🔗LinkedIn 📸Instagram 🌐Website

HOW TO SHOP SMART ON BLACK FRIDAY: 5 TIPS FOR SHOPPERS AND BUSINESSES

Black Friday has evolved into more than just a shopping day; it’s an annual occasion that represents the expansion of e-commerce as well as the thrill of finding amazing discounts. Businesses and consumers alike can greatly benefit from this exciting and much-awaited event with the correct planning. Thus, as Black Friday draws near, keep in mind that, for both customers and merchants, success is found in the small things and in being ahead of the curve.

NAVIGATING THE DIGITAL FRONTIER WITH 10 ROMANIAN BRANDS | CELEBRATING INNOVATION

What is the first Romanian brand that comes to mind when it comes to cosmetics, water, or financial services? What about sweet treats that bring back memories or, why not, cars? 🤔

We asked ourselves the same questions and started to put them on paper, and we kept writing and writing…

10 MORE 100% ROMANIAN SOLUTIONS SUITABLE FOR ANY ECOMMERCE

As promised in our last article, here are 10 more 100% Romanian solutions suitable for any eCommerce that deserve a place on your radar. These solutions are not only reshaping the way we shop online but also embodying the spirit of Romanian entrepreneurship and technological prowess

ROMANIA’S E-COMMERCE LANDSCAPE. 100% ROMANIAN SOLUTIONS SUITABLE FOR ANY ECOMMERCE

Over time, more and more solutions have appeared on the market to support the needs of businesses. And we are proud to say that some of them are 100% of Romanian origin.

MAIN THINGS THAT YOU NEED TO CONSIDER BEFORE MAKING A NEW WEBSITE

You’ve decided to build your first website or redesign an existing one – that’s fantastic! But, before you start, you must consider several factors from the beginning of your website design process if you want it to be a success and engage your target market.