Romania’s eCommerce Landscape

In the ever-evolving landscape of eCommerce, it’s essential to stay ahead of the curve and discover innovative solutions that can transform your digital business journey.

As promised in our last article, here are 10 more 100% Romanian solutions suitable for any eCommerce that deserve a place on your radar. These solutions are not only reshaping the way we shop online but also embodying the spirit of Romanian entrepreneurship and technological prowess. So, without further ado, let’s dive into this. ๐Ÿš€

1. CustomSoftย  ย |ย 

CustomSoft is a technology company specializing in strategy, development, interaction design, and digital commerce. In 2006, CustomSoft was launched on the software market. Today, they work with last generation global e-commerce platforms, which are awarded by IDC, Gartner, and Forrester. All platforms are API-based, headless, secure, high-performance, and have a low total cost of ownership.

The companyโ€™s services include:

ย Web and Mobile development
ย E-commerce development
ย Software analysis
ย E-commerce consultancy
ย Software consultancy

CustomSoft in numbers:

๐Ÿš€ 16+ years in operation
๐Ÿš€ 100+ projects completed
๐Ÿš€ 80+ clients served
๐Ÿš€ 78 strategic partnerships
๐Ÿš€ 4 offices around the world (Romania, UK, Portugal, and the US)

2. Fulfiloย  ย |ย 

Fulfilo is a company with 100% Romanian capital that has been active in this field since 2015 and offers warehousing, packaging, and sending parcel services for e-commerce. During all this time, they have formed a competent team that can support up to 10,000 daily shipments.


eCommerce platforms: WooCommerce, Shopify, MerchantPro, GoMag, and EasySales
Automatic invoicing solutions: Smart Bill and FGO
Courier services: Cargus, FAN Courier, Sameday, GLS, and DHL


๐Ÿš€ No additional kilometers;
๐Ÿš€ Free Return;
๐Ÿš€ A large volume of orders delivered for their partners daily;
๐Ÿš€ They invoice and issue AWBs on your behalf.
๐Ÿš€ They get involved directly; they consider the parcels as theirs personally.
๐Ÿš€ All parcels leave on time without any excuse or delay.
๐Ÿš€ They deal with any problem that arises during delivery, including if the customer does not answer the phone.

3. Gomagย  ย |ย 

Gomag is one of the most popular platforms in Romania for building an eCommerce website.


ย Online store platform that provides many useful tools for business
Services that help businesses include configuration and monitoring of online stores, migration to the Gomag platform, and outsourcing services.

Gomag in numbers:

๐Ÿš€ 17+ years of experience in eCommerce
๐Ÿš€ 3000+ online shops use Gomag
๐Ÿš€ 150+ applications for your online store

4. Retargeting.bizย  ย |ย 

Since 2013, has been connecting online stores to their customers on millions of devices worldwide. With their reliable and versatile technology that has been developed by experts in the industry, they continue to optimize brand-customer contact, making it easier and more efficient than ever before.


Dynamic Ads: Google Ads, Facebook and Instagram Ads
Campaigns: Newsletter, Push notifications, SMS, Triggered emails
On-site: Recommendation engine, Pop-ups in numbers:

๐Ÿš€ Quick integration with 22+ platforms
๐Ÿš€ 20+ clients around the world
๐Ÿš€ 4 offices around the world

5. Rowebย  ย |ย 

Founded in 2004, Roweb is a software company that manages end-to-end product development projects, from business analysis, consultancy, and architecture to post-implementation testing and maintenance.


Full-stack development
Business analysis services
Software systems and application architecture
Cloud Integration
Q&A and Testing
Maintenance services and software support

Roweb in numbers:

๐Ÿš€ 19+ years of experience
๐Ÿš€ 130+ experts on the team
๐Ÿš€ Clients in 30 countries
๐Ÿš€ 50%+ senior developers on the team
๐Ÿš€ 80% customer retention rate

6. theMarketerย  ย |ย 

theMarketer is a fast-growing company that took shape in Bucharest, Romania. The platform was created as a resistance movement against the soaring costs of online advertising, which burden digital entrepreneurs.

theMarketer empowers companies to communicate better and smarter and improve relationships with their clients without burning their cash on low-yielding marketing campaigns. In short, theyโ€™re about making the most out of the least.


Marketing Campaigns
Audience Management
Creative Tools
Marketing Automation
Reporting and Analytics
Feedback and Reviews
Loyalty and Referral Program

7. Trudaย  ย |ย 

Truda is a startup that helps e-commerce businesses advertise the best products and optimize their advertising spend by automatically creating qualitative feeds for different price comparison websites, affiliate networks, and marketplaces and by using Machine Learning to increase the efficiency of marketing campaigns.


Product feed management helps businesses manage their feeds in one place, label the products that can generate more revenue, and see product insights and analytics
Data feed management, which helps businesses gather all product insights, in one place

8. While(1)ย  ย |ย 

Founded in 2014 in Romania, While1 Software is a SaaS development company with a holistic view of businessesโ€™ needs, grounded on his extensive knowledge of eCommerce ecosystems and VoIP environments.


While1 Shop: is a time-saving cloud-based eCommerce platform that helps businesses get deeper insights into prospects, automate tasks, and close more deals faster.
While1 Voice: is a cloud telephony solution designed to scale up customer satisfaction and save agents time.

While(1) in numbers:

๐Ÿš€ 300+ clients
๐Ÿš€ 500+ projects done
๐Ÿš€ 100+ integrations
๐Ÿš€ 20+ industries served
๐Ÿš€ 20+ awards

9. White Imageย  ย |ย 

With over 19 years of experience, White Image was founded in 2003, when they laid the foundations of the first agency in Romania specializing in email loyalty solutions, inspired by its success abroad.


Email Marketing
Mobile Marketing via SMS
Marketing Automation
Creative Strategy
Training services and many others

10. Zitecย  ย |ย 

Founded in 2003, Zitec is a consulting and professional services company that offers solutions in the fields of technology and digital media.


Digital Marketing
eCommerce solutions (store development, migrations, 3rd party integration, eCommerce audit, eCommerce enablement)
Software Development
Mobile Development
UX/UI Design
Security and Data Protection and others

Zitec in numbers:

๐Ÿš€ 200+ clients
๐Ÿš€ 650+ projects in over 20 countries on four continents
๐Ÿš€ 15+ award-winning projects

Personalized e-commerce solutions hold the potential to revolutionize the way businesses engage with customers. By tailoring shopping experiences to individual preferences, these solutions can enhance customer satisfaction, drive sales, and foster brand loyalty. As technology continues to evolve, the realm of personalized e-commerce is poised to reshape the future of online retail, offering a dynamic and responsive approach that meets the unique needs of each consumer.

Still, as digital trends continue to evolve and consumer preferences shift, staying attuned to platforms’ strengths and unique features is crucial for success in Romania’s dynamic e-commerce arena.

As companies explore these options, they can find the ones that match their goals, leading to successful online ventures.

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