HOW TO MAKE YOUR NEWSLETTER SUBSCRIPTION GDPR COMPLIANT

Contrary to what some marketers expected, the GDPR didn’t kill email marketing. Quite the opposite, GDPR-compliant brands have a chance to strengthen their relationships with their audience, build trust, and improve email engagement.

Email marketing has become less disruptive and more relevant and trustworthy. Now, companies think twice before sending a promotional email, and customers no longer see marketing communications as irrelevant and intrusive.