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5 TOOLS FOR MONITORING AND UNDERSTANDING YOUR WEBSITE'S TRAFFIC

When eCommerce took off in the 1990s, the metric of web traffic was first viewed as the most important means of determining a website’s popularity, as other metrics did not yet exist to gauge online success. In a world where more and more companies are basing their business decision on data, strategies based on intuitions are not enough anymore.

This whitepaper is here to help you:

  • Understand what is web analytics and why it is important for your business success.
  • Ask the right questions when deciding what tool to use.
  • Have an overview of the top 5 tools and their key features.