When eCommerce took off in the 1990s, the metric of web traffic was first viewed as the most important means of determining a website’s popularity, as other metrics did not yet exist to gauge online success. In a world where more and more companies are basing their business decision on data, strategies based on intuitions are not enough anymore.

This whitepaper is here to help you:

• Understand what is web analytics and why it is important for your business success.
• Ask the right questions when deciding what tool to use.
• Have an overview of the top 5 tools and their key features.