You’ve decided to build your first website or redesign an existing one – that’s fantastic! But, before you start, you must consider several factors from the beginning of your website design process if you want it to be a success and engage your target market.

Did you know that the first banner ad on the internet was introduced in October 1994 by an AT&T advertising campaign? The copy read: “Have you ever clicked your mouse right HERE? YOU WILL”. In 4 months, 44% of internet users have clicked on this banner.

When eCommerce took off in the 1990s, the metric of web traffic was first viewed as the most important means of determining a website’s popularity, as other metrics did not yet exist to gauge online success.

In a world where more and more companies are basing their business decision on data, strategies based on intuitions are not enough anymore.