Alina Cazacu
Founder
The journey into the digital world began more than 15 years ago. Although I started with a law degree, curiosity pushed me into consulting and then fully into the digital universe. Since then, I’ve coordinated the launch of more than 50 online platforms — from e-commerce to publishing, video, sports portals, mobile apps, or AVOD. I’ve worked side by side with wonderful teams and I am happy to call many of them friends.
Along the way, I built, scaled, and shaped businesses from scratch, led high-performing teams, and contributed to some of the most impactful digital projects in Romania. I co-founded Digital Kitchen — a full-service e-commerce agency specialized in end-to-end implementation — and metrics.today, a startup grounded in the idea that meaningful insights emerge when data is interpreted correctly — enabling smarter decisions and long-term growth.
I like to think I can convince people that anything is possible, even when they insist it’s not. And I very much enjoy doing the things they say can’t be done. 🙂
People also “despair” a little when they tell me “I have an idea”, especially Ramona — because she knows that we’re about to turn that idea into a plan, and eventually into a launch. And since ideas tend to pop into my head in clusters, not one by one, this year we opened our own event agency — Haz Events — and even launched our own e-commerce website, coming very soon.
Professionally, I’ve worked in senior management roles at Deutsche Telekom and PRO TV, advised European startups, supported founders through the European Commission’s EIC Accelerator Program, and won several e-commerce awards. I believe strongly in Project Management as a Service, in culture and mindset as growth engines, and in building result-oriented teams that actually enjoy working together.
If I were a Microsoft program, I’d probably be PowerPoint — even though I spend all day in Outlook.
I drink my coffee black (usually more than one… actually more than five). I love ice cream with the same intensity. I read, I build things, I obsess over architecture and DIY projects, and I travel. And I walk. A lot. To anywhere.
quick facts about Alina.
Favorite emoji
☺️
Motto
“If there is a will, there is a way.”
Business focus
Everything, everywhere all at once
Inspired by
People, travels, and seeing things from different angles. Loves creating things — ideas, concepts, solutions – often all at once.
Fun fact
Although I travel a lot (I once had 70 flights in a single year and hundreds overall), I’m actually not comfortable when flying. Ironically, long-haul flights are the easiest — the 2.5–3 hour ones are the real challenge.
Funny thing, my lifelong nickname: haihuiprinlume — loosely translated as “wandering around the world.”
in the news.
Piața din România începe să fie din ce în ce mai deschisă la servicii complete de ecommerce
Riscul de a nu avea o strategie este riscul de a pierde tot business-ul. În lipsa unor obiective clare și a unor acțiuni concrete care să susțină aceste obiective, ‘vreau să vând de x’, ‘vreau să mă extind pe piață z’, ‘vreau să îmi măresc portofoliul de produse’, ‘vreau să implementez o nouă funcție la site’, nu știi ce trebuie să faci mai întâi. Noi recomandăm ca fiecare client să își înțeleagă evaluativ business-ul, singur sau cu ajutorul unui consultant, iar apoi să stabilească un plan de acțiuni cuantificabile și monitorizabile.
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