Alina Cazacu
Founder
Alina Cazacu
Founder
The journey into the digital world began more than 17 years ago. Although I started with a law degree, curiosity pushed me into consulting and then fully into the digital universe.
Since then, I’ve coordinated the launch of more than 50 online platforms — from e-commerce to publishing, video, sports portals, mobile apps, or AVOD. I’ve worked side by side with wonderful teams and I am happy to call many of them friends.
I founded Digital Kitchen in 2018, an agency specialized in the end-to-end implementation of digital projects.
It grew out of my desire to be hands-on with execution, not just provide consulting. In 2024, together with Ramona I launched metrics.today, a startup built on the belief that meaningful insights emerge when data is interpreted correctly – enabling smarter decisions and long-term growth.
Professionally, I’ve worked in senior management roles at Deutsche Telekom, PRO TV, Elefant, advised European startups, supported founders through the European Commission’s EIC Accelerator Program, and won several e-commerce awards.
I like to think I can convince people that anything is possible, even when they insist it’s not. And I very much enjoy doing the things they say can’t be done.
People also “despair” a little when they tell me “I have an idea”, especially Ramona – because she knows that we’re about to turn that idea into a plan, and eventually into a launch.
And since ideas tend to pop into my head in clusters, not one by one, this year we opened our own event agency – Haz Events — and even launched our own e-commerce website, an MVP of a Christmas shop, soon to be developed even more.
I strongly believe in Project Management as a Service and Digital Marketing as a Service, starting from the idea that we can bring real added value, then move seamlessly from one project to another—locked in, locked out and in building result-oriented teams that truly enjoy working together.
I’m driven by data, passionate about marketing, experienced in e-commerce, deeply invested in team building, and a strong believer in innovation.
I drink my coffee black (usually more than one… actually more than five). I love ice cream with the same intensity. I read, I build things, I obsess over architecture and DIY projects, and I travel.
And I walk. A lot. To anywhere.
quick facts about Alina.
Favorite emoji
☺️
Motto
“If there is a will, there is a way.”
Business focus
Little by little, a little becomes a lot.
Inspired by
Long walks, good coffee, talking to people, their diversity, reading a lot, traveling everywhere – and changing the way I see things by realizing how different we are, yet how much alike.
Fun fact
Although I travel a lot (I once had 70 flights in a single year and hundreds overall), I’m actually not comfortable when flying. Ironically, long-haul flights are the easiest — the 2.5–3 hour ones are the real challenge.
Funny thing, my lifelong nickname: haihuiprinlume — loosely translated as “wandering around the world.”
