Did you know that the first banner ad on the internet was introduced in October 1994 by an AT&T advertising campaign? The copy read: “Have you ever clicked your mouse right HERE? YOU WILL”. In 4 months, 44% of internet users have clicked on this banner.
When eCommerce took off in the 1990s, the metric of web traffic was first viewed as the most important means of determining a website’s popularity, as other metrics did not yet exist to gauge online success.
In a world where more and more companies are basing their business decision on data, strategies based on intuitions are not enough anymore.
Instagram is different from other social media platforms because its focus is solely on visual experience. Through Instagram, you can tell your business story, share content with people looking for businesses like yours and build a loyal community.
Today, as a Social Media giant, counting over 2.958 million monthly active users and 1.984 million daily active users as of September 30, 2022, Facebook is the most popular social media platform worldwide.
Is the online channel a (yet) untapped opportunity for Pepco?Although Pepco and Sinsay are very similar in terms of the categories of products sold and the pricing policy, some points differentiate them. Find out more about the two retailers and their business models.
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