HOW TO CHOOSE THE BEST PLATFORM FOR YOUR NEW ECOMMERCE WEBSITE

In today’s digital age, having a website is essential for businesses, creatives, and professionals. A well-designed website can enhance your online presence, engage your audience, and drive business growth. However, choosing the right platform to build your website is crucial. This article will guide you through the process of selecting the best platform based on your needs, highlighting the pros and cons of popular options.

Understanding Your Needs

Before diving into platform choices, it’s important to understand your specific needs. Define the purpose of your website—are you creating a blog, an e-commerce store, a portfolio, or a business site? Identify your target audience and their preferences. List the key features you need, such as SEO tools, e-commerce functionality, and responsive design.

Overview of Popular eCommerce Website Platforms

BigCommerce

Pros: the platform has no limits on product variants, it is easy to scale, no transaction fees and it has SEO features

Cons: annual sales threshold, limited content editor, no multi-lingual store options.

 

Magento (Adobe Commerce)

Pros: robust and feature rich, strong SEO, 1-Click selling, lots of users and community, scalable and highly customizable, flexible to choose where you want to host the software

Cons: pricey themes & implementation, easily slowed down, requires development skills, virtually no support, and requires ample space and memory to perform well.

 

Salesforce Commerce Cloud

Pros: continuous and seamless innovation, intelligence predictive (Einstein AI), improved marketing instruments, comprehensive omnichannel suite, optimized localization, top-notch marketing and merchandising tools, easy adaptation to mobile devices, full scalability, effortless auto-upgrading, and lower maintenance costs.

Cons: inconsistencies in the user interface, merchants may not have full control over customization and development; there’s also an approval layer, which means it can take time to implement updates and releases, and a relatively limited number of partners and integrations.

 

Shopify

Pros: industry-leading website and store builder, responsive designs, easy to scale

Cons: confusing URL structure setup, multi-language store, added transaction fees from Shopify, blog pages may be more challenging to set up

 

VTEX

Pros: complex level customization, live connections, allows users to build, manage, and deliver advanced B2B and B2C commerce experiences, and enables users to develop, integrate, and switch components seamlessly.

Cons: high implementation time, high price implementation, only annual sales are used to determine the price, and each sale incurs a transaction fee.

 

Prestashop

Pros: many apps/integrations are available, strong SEO, open source; very flexible, large, and ready-to-help community.

Cons: slower than the other builders, add-ons can add up, limited third-party marketing integrations, developer skill needed to tweak, no multichannel functionalities on the hosted version

 

Merchant Pro

Pros: many apps/integrations are available, SEO friendly, native ERP integrations are available, no transaction fees

Cons: basic design themes – limited flexibility, limited marketing/promotion options, new functionalities with a long implementation time

 

GoMag

Pros: responsive design, marketing tools (discount codes, loyalty points, promotions with time limits, advanced rules for price reductions, discounts for customer groups, abandoned cart recovery), SEO-friendly, email marketing integrations, multiple payment methods.

Cons: monthly order threshold, limited content editor, limited access to apps for lower prices and fees, a limited number of design themes

 

Avanticart

Pros: well-structured information (Store data management – creating products, categories, attributes, filters, and variations are clear operations), easy to use – all tools have been designed to be simple to use, without requiring training, inventory management included, SEO friendly

Cons: pricey monthly fees & implementation, monthly sales threshold

 

While1

Pros: inventory management, primary accounting, shipping and delivery of goods, any type of products, drop shipper as customer and/or supplier, B.I. & reports

Cons: pricey monthly fees & implementation, monthly sales threshold

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Making the Final Decision

Summarize the key points to consider. Offer a decision-making framework or checklist for readers:

  1. Define your website’s purpose and target audience.
  2. List the must-have features.
  3. Consider your budget.
  4. Evaluate ease of use vs. customization needs.
  5. Test platforms with free trials or demos before committing.



Choosing the right platform for your website is a critical decision that can impact your online success. By carefully evaluating your needs and comparing the features of each platform, you can make an informed decision that will support your long-term goals. Remember, the best platform is the one that aligns with your specific requirements and plans.

 

And, of course, if you have any questions about them, don’t hesitate to drop us a line at hello@digitalkitchen.ro! 😁

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